Michael Specter's "Bigfoot"

Yet again, Michael Specter's "Bigfoot" is another science article discussing the wastefulness of modern society. This piece discusses the carbon footprints that are produced when food is made and shipped to different parts of the world. I must admit that I had never considered that the hamburger I had for lunch came from a cow in New Zealand. However, I feel that although "Bigfoot" was insightful there isn't much the reader can do to address the issue. Like the other articles about pollution the only true way to make an impact is to give companies incentives to decrease their carbon footprints like giving tax credits to the corporation that follow through. Companies will also take notice and change their policies if there is a chance that they will be viewed negatively. For example the article states that Apple was ranked as one of the worst companies in terms of being green. Steve Jobs took note, and of course apple followed suit with becoming more environmentally friendly (pg 286). Finally it is necessary to integrate green programs slowly at not introduce it all at once.
In reality I suppose I have contributed to global warming in some way. I think that as a whole modern Western society is to blame for global warming. We refused to find alternative sources of energy when we had the chance and now we are suffering the consequences.